We know Walmart really really well
(so you don't have to)
We're a team of Walmart experts, former buyers, ex-replenishment managers, data analysts, and retail junkies, specifically for brands that need to keep up and scale with the changes at Walmart.
Whether you're a Fortune 500 looking to optimize all things Walmart, launching your first item with Walmart, an emerging brand bringing sales in-house from a legacy broker, or a brand trying to scale on Walmart.com, we drive growth without compromising your business.
In no time, you'll see how we slice and dice your data to provide new and actionable insights for your business at Walmart. We're called Retail Ninja, for a reason.
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THIS IS YOU
Confused about why Luminate pricing starts at $200K a year, trying to figure out how to access your normal reports, thinking your sales should be higher on Walmart.com, listening to upsell pitches from your Amazon agency about their "new" Walmart expertise, and questioning how to actually make money.
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THIS IS US
A bunch of hand-on Walmart experts that love helping brands open up the Walmart firehose, and based in Bentonville, Arkansas.
Built for Vendors, by Ninjas
Built for Vendors, by Ninjas
We understand the changes at Walmart are confusing, expensive, and ever-changing, which impacts your profitability.
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Expert Analysis
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Fast + Accurate
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Transparent Pricing
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Dedicated Account Manager
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Seamless Transition From DSS To Luminate
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100+ Years Combined Walmart Experience
21.3%+
of all retail sales in the US across all categories are via Walmart.
But navigating Luminate (the new platform that was Retail Link's DSS - "Decision Support System"), Walmart Fulfillment Services, Walmart Marketplace, Walmart Connect, 1P vs. 3P doesn't come easy. Most buyers and brokers don't fully understand it either. Our entire reason for being is to make the process of winning in Walmart simple, straightforward and very lucrative.
$200K
annual fee
Is Walmart's starting price point to access Luminate. Luminate is the new platform that was previously Retail Link's DSS - "Decision Support System."
~120,000
Items Are In An Average Walmart Supercenter
This means your buyer has to manage ~400+ items, and needs relevant data and insights to keep you on the shelf. This also means you need to fast to troubleshoot issues, keep your in stock rate above 98.5%, avoid OTIF fines, ensure weekly sales hurdle rates are being met.
You're running a business to make money, right? Let's unlock that.
What if we can provide better data + insights + reporting + operational support + retail media execution that your broker historically provides for a flat rate of ~$5,000 a month, and get your chargebacks down to ~1%? That is your profit right there!
Estimated Walmart P&L
$5,000,000 Walmart retail sales
$3,000,000 Walmart PO value
5% broker fees $150,000
5% chargebacks $150,000
10% marketing & advertising $300,000
10% 3PL & transportation $300,000
20% overhead cost $600,000
50% product cost $1,500,000
= $0 profit
Caution: our logo game is hot. 🔥
Caution: our logo game is hot. 🔥
Some of the fastest-growing brands and manufacturers trust us to grow their Retail Business.
Us vs. Them
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$200,000
Is Walmart's starting price point to access Luminate. Luminate is the new platform that was Retail Link's DSS - "Decision Support System.”
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$0
Is the cost for Luminate Basic, which provides a similar level of data previously found in Retail Link.
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3X
Is the time it takes for your internal team or broker to now pull the same level of data in Luminate Basic vs. Retail Link's DSS.
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1000
Unique data points need to be analyzed weekly in order to get a comparable report to Retail Link's DSS.
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~252,000
Items on Walmart.com is what an average Walmart buyer manages.
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Zero Tolerance
Is Walmart's policy if you are caught using a Bot to pull your data. Bots are banned by Walmart.
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~404
Items in store is what an average Walmart buyer manages.
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All Products
From each supplier are expected to be sold on Walmart Marketplace via Walmart Fulfillment Services.
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Walmart Connect Retail Media Spend
Is expected of all suppliers to sell units.
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Monthly Sales Recaps, Learnings, Best Practices, & Room For Improvement
Is what every buyer expects vendors to provide.
Slice, dice, analyze, + improve.
It’s not enough to know how to sell a product to a Walmart buyer and read the data — you need a partner who knows what to do with it too. We implement logical, differentiated, and clever strategies to make your Walmart business grow. We do all that while being people you may actually want to grab dinner with one day.
Our Services
Walmart Luminate Basic or Charter Data Weekly Reports & Analysis
• $5K per month for up to 10 items in store
• $10K per month for up to 20 items in store
• $15K per month for up to 40 items in store
Walmart Luminate Basic or Charter Data Monthly Buyer Report & Analysis
• + $1K additional per month, per buyer
• *Only available if using Retail Ninja for Weekly Reports & Analysis
• + $1K additional per month, per category
• *Only available if using Retail Ninja for Weekly Reports & Analysis
Walmart Item 360 Setup + 1Worldsync + Retail Link Support + Maintenance + Ongoing Operational Support
• $5K per month for up to 20 items online
• $10K per month for up to 50 items online
• $20K per month for up to 150 items online
Walmart Marketplace Setup + 90%+ Content Score + Optimization Management via DSV or WFS
Walmart Connect Retail Media
• 15% of overall media spend
• *Minimum media spend of $10,000 per month, which is paid directly to Walmart Connect
Want your brand or product to go viral in stores? We can now offer real time ROAS reports, based on real time TikTok media dollars spent in key markets, against actual weekly item by item sell through numbers at Target, Walmart, Ulta, Sephora, Costco, Sam's Club, and more. We're running campaigns at an average of a $5 CPM (per thousand views) on TikTok, which lets you scale your spend, and drive retail sales velocity... fast! A $20K media spend = 4,000,000 targeted impressions, to help drive sales velocity at your key accounts!
TikTok Retail Velocity Campaign
• 15% of overall media spend
• *Minimum media spend of $10,000 per month, which is paid directly to TikTok
Walmart Chargeback Recovery + Optimization
• 25% bounty on all chargebacks recovered